Web
Site Statistics
Running a successful
web site means knowing who is visiting, what
pages are viewed the most and where your
visitors are coming from. Web site statistics
provide a webmaster will the information
needed to properly manage a web site and
add value for the client or customer. Most
hosting companies offer a statistics package
with web site hosting so that the needed
information can be accessed.
Web site statistical tracking tells web
masters things like who is visiting the web
site. While you do not know the name or even
address of the user you can learn what part
of the country or world they are coming from.
Web pages can be tailored to specific regions
or languages based on the knowledge gained
in statistical tracking. Knowing what pages
are served the most will tell a business
what products or features visitors of the
web site are most interested in therefore
allowing more emphasis on those products
or services. Another benefit of statistics
is search engine optimization. Web site statistics
track which search engines are directing
users to a web site and what words are used
in the search a visitor used to find your
web site. Along these same lines statistics
track which web sites are referring visitors
to your web site. Information such as this
is used to verify that advertising campaigns
are directing the right amount of visitors
to your site allowing the marketing department
the information it needs to build the best
advertising for the money.
Just as the focus of a print campaign can
shift based on consumer needs so can the
focus of a web site shift based on those
same needs. Understanding who is visiting
your web site, what pages they are viewing
and spending time on and where they are coming
from can help you shift that focus to an
area where you will maximize your web site
effectiveness. Web site statistics can give
you the valuable information needed to keep
visitors happy and returning.
Brian Simmons
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